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The City of Los Angeles' Stormwater Public Education Program decided that the most effective way to outreach to elementary school-aged youths is while they're at school and designed a four-pronged solution:
- Inform students directly with an easy to understand stormwater message
- Involve people who influence children in disseminating the message
- Reinforce and expand the stormwater message with youths on different occasions, and
- Engage students in actively accomplishing the goals of the stormwater message within the community.
The Adopt-A-Beach School Assembly Program
To address the first part of the solution, informing students directly with an easy to understand message, the City partnered with a community-based non-profit organization: the Malibu Foundation for Environmental Education. Together, the City and the Malibu Foundation implemented a school assembly program that concentrated on the stormwater message. The assemblies are sponsored by the City of Los Angeles and are free of charge to the schools.
The 45-minute presentations focus on:
- An easy to understand explanation of the Los Angeles storm drain system;
- Linking the storm drain system, urban environment, and beach and ocean pollution;
- Connecting recycling as an easy way to make the stormwater message a reality;
- A summary of facts describing the benefits of recycling;
- A slide show illustrating how the increasing amount pollution kills plant and animals;
- Challenging students to take personal action in their community by reducing their litter and recycling; and
- Encouraging kids to pass on the recycling and stormwater message to family and friends.
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